|
|
|
|
| |
From our happy customers:
"I have to say that Heidi Humber deserves a medal for this one...."
- Bellaziza's "Favorite Things"
"Not only is this one of the most functional, effective, and
essential items in all of my baby/kid gear, it is also FASHIONABLE!"
- Erin, Denver, CO
"This is by far my new favorite find for my little guy as he's
staying comfy, cozy and clean and my days of fighting the car seat
straps are over! You've got to check this out."
- Courtney, Murray, KY
"I've only had my Lilly Pad cover for a few weeks, but it has
already proven to be one of the best purchases I have made."
- Rebecca, Alexandria, VA
"It is perfect for accidents and spills! The Lilly Pad is so easy to
remove and clean, I couldn't get by without one!"
- Lindsey, Winslow, ME
"I received my Lilly Pad! I can anticipate loving having 2… one for
the wash, and a clean one
on the seat itself. I have had it with
taking off those manufacturer covers!"
- Traci, Charlotte, NC
"I love
how easy they are to clean, and also how much more stylish the
backseat of my car now looks with two great Lilly Pads covering the
rather dull car seats."
- Maida, Denver, CO
"We’ve already washed and
dried our cover many times, it still looks
like new. This goes on my short list of very smart 'kid gear'
purchases."
- Laura, San Diego, CA |
|
| |
|
|
|
|
December 10, 2007
Heidi
Humber turned the trying task of potty training her
daughter into a new business idea for herself. “I was
potty training my daughter, Lilly,” recalls Heidi. “She
never gave more than a 5 second notice that she ‘had to
go potty’ when we were in the car, which very often
resulted in a soaked, unusable car seat. It only took
one time of hauling her car seat out of the car,
completely disassembling the belts and removing the
manufacturer’s cover and hand washing and air drying the
cover to think that there had to be an easier way.”
After talking with friends who reported the same
problems with their children having accidents, getting
sick, and spilling milk, Heidi searched for a car seat
cover but found none on the market. |
 |
That original inspiration was three years ago. Now after
coming up with the perfect pattern, creating prototypes,
finding a seamstress, and choosing fabrications and
packaging, The Lilly Pad Company was launched in
September of this year at a children’s trade show in Las
Vegas.
The Lilly Pad Car Seat Cover is a waterproof, washable
car seat cover that Velcros over a variety of car seats.
“It’s easy to put on and easy to take off because it has
Velcro seams,” explains Heidi. “You don’t have to remove
the car seat from the car or disassemble the belts to
take off/put on the car seat cover for cleaning. When
the cover is dirty, you simply pull at the Velcro seams
to easily remove it then put it in your washer and
dryer. The manufacturer’s cover remains on the car seat
so you are always ready to go! They are made of
besautiful, soft fabrics all with coordinating piping.”
After going to an informational meeting on car seat
safety and being astounded by the high percentage of people who had their car
seats installed incorrectly or had the belts twisted and unsafely hooked, Heidi
realized that her new product might have the additional benefit of increasing
car seat safety. |
|
“It seemed to me that the car seat should stay securely
strapped in the car and not repeatedly taken out for
cleaning,” she says.
Before launching her new business, Heidi was a
registered nurse and then a stay-at-home mom. Originally
from Carbondale, Colorado, Heidi and her husband
Christopher, an attorney, moved from Washington, DC, and
have lived in Stapleton since 2004. Lilly, who inspired
mom’s invention, is now 5 years old.
The Lilly Pad comes in 10 different fabrics— 7 solids
and 3 prints. Right now there is just one style that
fits most 5-point harness toddler car seats, and Heidi
plans a new style in the near future: seats with the
large side-impact panels. The Lilly Pad retails for $120
each. “It has been a complete whirlwind since launching
in September,” Heidi says. “There is nothing else out
there exactly like my product, so it has been received
very well by the retail industry!”
For more information, visit www.lillypadcompany.com or
email heidi@lillypadcompany.com.
http://stapletondenver.com/stapleton/media/docs/pdf/frontporch/2007
December.pdf
|
